What I’d like to do with this series is give you an overview, and an insight into the fanbase building techniques that I have used successfully. As a general overview, the process will go a bit like this:
Firstly, we will define who you are, what your music is and how you want to be seen and heard as an artist or performer. This will involve checking out your competition and similar artists and documenting your goals.
Then we’ll set up your site, socials and mailing list.
Thirdly, we will look at finding out about your fans, where they go, how they think and what sort of thing they are looking for. This will involve profiling them and then checking out their habits.
After this, we will look at techniques for attracting them, getting their attention, and engaging with them.
Lastly, we will look at ways that you can then work with these fans to keep them engaged and ultimately convert them into listeners and fans that wish to buy your music (or at the very least, continue to consume your music in some format).
Ultimately I’d like to get you to a point where you have a site which can convert people, engage with them and then ultimately have them follow and buy things from you in a way that doesn’t require you to do much work.
By giving you all of this information and helping you get everything set up in this way, you should be able to free up some time spent hunting down fans which you can then dedicate to producing more music!
These techniques should work for most musicians, DJs and performers but I am going to be writing with one or two assumptions: I’ll assume you have some music already made and ready to go or released and out there in some format or other. I’ll also assume that you are able to write, produce and release music more or less by yourself (or quite easily), since your process may end up being a little different if you can only write lyrics, or need to lean on lots of others to get anything released or online.
I’ll also assume that you have some level of knowledge about the web, how websites work and of course the more clued-up you are about online marketing, the better position you’ll be in.
That said, the principals and techniques should be easily applied to anybody’s situation, beginner or expert and could even be applied to non-musicians if you’re an artist in some other capacity